Prospect House

Brand assets and guidelines

If you have arrived at this page, it’s likely you are looking to use our logo or want to mention us in some promotional material you are creating. As you can imagine, we are proud of our name and logo, so we provide guidance on their use below.

Firstly, if you are an introducer or want to specifically promote any of the products/services we offer, you must obtain our approval beforehand. In these situations, please contact us at [email protected] to obtain this approval.

If you are simply adding our logo because we’ve sponsored you, or perhaps it’s part of a news item, or we’ve donated to your charity (i.e. not specifically promoting products/services), you can use the resources below without needing pre-approval.

If you are in any doubt, feel free to contact us at [email protected].

Our name

We are Alan Boswell Group, and this is how you should refer to us in press, publications and PR. The preferred use is always spelt with a capital “A”, “B”, and “G”. Do not include any additional phrases, such as domain or business type.

Please refrain from referring to us as:

The Alan Boswell Group

When writing about us, do not use the word 'The' before our company name.

ALAN BOSWELL GROUP

Do not write our brand name in capitals.

Alan Boswell's

Do not shorten our name and add an “s” for plurality. Always refer to us as Alan Boswell Group.

Our colours

Our colourways include our two primary colours and a selection of secondary colours as shown here:

Our primary colours are:

ABG blue – RGB 0,61,120 | CMYK 100,67,0,38

ABG red – RGB 180,17,26 | CMYK 0,100, 96, 28

You can download the full colourways below:

Our content

If you are a writer creating content for us, we have a specific style guide we would like you to follow. Our writing style guide covers things like punctuation, acronyms and capitalisation rules, amongst other things.

You can download our writing style guide here:

Our logos

Our logo is comprised of a symbol, wordmark, and descriptor. Where possible, all three elements should be used. Please refer to our brand guidelines for detailed information on how to represent one particular area of the business. You can download brand assets and guidelines below.

Logo isolation area

Where possible, the logo should be surrounded by a minimum area of white space. This area ensures that other visual elements do not infringe on the logo. The isolation area is defined by the height of one part of the ‘B’ symbol.

Group logo with tag

This logo represents the entire Group and shows the three key specialisms that we offer.

If space it at a premium, or for simple logo requirements, please use our main Group logo.

Industry logos

If dealing with a specific area of the business, please use the appropriate industry logo: insurance brokers, financial planners, or risk management. Please note, no matter which of the insurance companies you are dealing with, they all use the same ‘Insurance Brokers’ logo. This is true for either of our financial services companies – use the ‘Financial Planners’ logo for both.

Alan Boswell Insurance Brokers